Social Media and Inbound Marketing are Destroying Traditional Marketing

For the first time in media history, people are gathering their news from online sources more than they are from traditional sources such as newspapers and televisions (“Key Findings,” 2011), and specifically, they are gathering their news from the social media sites like Twitter – with over five hundred million new accounts being created everyday […]

Private Practice Marketing: Social Media?

Post written for Thriveworks - At Thriveworks, I lead our inbound marketing efforts targeted specifically to counselors. If you are a counselor seeking web marketing, visit Thriveworks Counselor Marketing. Question: Can I use Social Media for private practice marketing? Answer: When a new tool comes out, everyone wants to rush in and use that new tool. Social Media […]

The Power of the Mighty Pin: Pinterest Examined

Published by the Association for Business Communication in the 2012 Annual Convention Proceedings Introduction In less than a decade, social media was created, became highly influential, and now life could not function the same in its absence. Social media is defined as, “Internet based tools and platforms that increase and enhance the sharing of information. […]

Master’s Thesis: A Qualitative Analysis of Social Media and Twitter

Introduction For the first time in media history, people are gathering their news from online sources more than they are from traditional sources such as newspapers and televisions (“Key Findings,” 2011), and specifically, they are gathering their news from the social media sites like Twitter – with over five hundred million new accounts being created […]