I’ve had the great opportunity to be part of an amazing place at Thriveworks. Thriveworks is a mental health company that provides premium care with a focus on customer service. Their counselors are respected leaders in the field, and appointments for individual or couples counseling are available within 24 hours of your call. They have […]

Vantage is really a rough theme for SEO. If you have a directory, you are trying to get links, but then Vantage points all of those links away. Plus, there is a ton of duplication. To get rid of the archives indexing, add this gist to the wrapper.php file – somewhere between and That’ll do […]

AppThemes’ Vantage does not have nofollow on the directory links nor the social icons. Replace this on single-listing.php to add no follow links (otherwise you will be following all the links off your page)

15 years ago, Larry Page had this to say about the trends of search engines… It’s remarkable how much Google has become what Page described negatively of search engines: “[they were] inherently biased towards the advertisers and away from the needs of the consumers”… Taken from: Brin, S. and Page, L. (1998) The Anatomy of […]

SEO has always been a fast moving field – so much so – that what you knew 5 years ago is hardly relevant and potentially harmful today. Since Google’s latest updates, beginning with Panda in February of 2011 (rough times), and then EMD in 2012, the change rate has intensified even more. In fact, most […]