Here are some quick thoughts that could help Yelp improve their SEO. 1. Keyword Strategy: How good (or bad) of a job is Yelp doing? I begin with a disclaimer: I recognize that keyword tags are not a ranking factor for Google, and may play a small part in Bing’s process. Nevertheless, Yelp’s keyword tags […]
An In-Depth Inbound Marketing Audit of Buffer
Buffer’s people have spent hours creating a quality product and interacting with their customers. If you’ve ever replied to a comment on one of their posts or reached out to them personally, you know that Buffer is built on transparency and intentionality. And if you’ve ever been as busy as Buffer – shipping great apps, creating […]
How I’d Help Wistia Improve Their SEO: An In-Depth Audit
I love SEO and inbound marketing, which means I spend too much time looking at marketing sites: Inbound.org, Hubspot, Moz, etc… A few days ago, I was reading up on Video Optimization on Wistia, and after looking through their site, I wanted to offer a few thoughts. I’m sure Wistia’s people have already analyzed this design from a funnel and business perspective, but maybe […]
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